JUL, 2015




We believe Japan is a country which has one of the most high quality daily life, and we thought we should share this with the world. This passion pushed us to have a temporary pop up shop in the US, with the concept, “EVERYDAY EXTRAORDINARY”. This project came to life with the collaboration of NAKAGAWA MASASHICHI SHOTEN (since 1716), which is a pioneer company to categorize traditional arts as one independent SPA business in Japan, and have applied those experience into the project of revitalizing traditional Japanese crafts. We introduced the products, one by one, to the US consumers, with the background story of the product, the maker’s passion, and how to use in US daily life.