Client Danner
Project Danner Global Branding
Period 2016~
Description Developing a new global campaign aimed at the urban market for a brand known mostly for military and the outdoors.

Solution
As part of a growing series of stories featuring real people in New York and London who have an obsession with their craft. We connected these values of authenticity in their work with the same values Danner has held since 1932 when they first began creating hand made boots in Portland, Oregon.

The videos and photo stories formed the backbone of the campaign as the featured artisans spoke about winter in the city, their craft and its connection to quality and longevity. Key factors in Danner’s handmade American footwear.

Production
Brand catalog
All visual assets
Copywriting
Photography
Video