Client Alternative
Project Alternative Japanese Branding & Distribution
Period 2014
Description Alternative is an American fashion brand established in 1995. Their basic hoodie’s and T-shirts are extremely comfortable, due to the raw ingredients and their original manufacturing process. The brand is loved by many Hollywood celebrities and their philosophy of ‘Soft. Simple. Sustainable’ has been true since the beginning. They use recycled polyester and organic cotton for their material, non-toxic, eco-friendly die and a natural dying process to develop simple yet timeless daily wear.

Solution
K&C managed the brand as an official distributor for Japan from the US.

Production
Localized Branding
Strategic Distribution Scheme